Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to give entrants an insight into why a winning entry was chosen.

Stuart Bruce | Stuart Bruce Associates | PR Futurist and CEO

Stuart is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations and communications. He specialises in strategy, crisis communications, reputations and relationships, measurement and evaluation, and PR technology. Stuart Bruce Associates provides strategic counsel and advisory services, professional development and training to corporations, not-for-profit organisations and governments. He works globally and has worked with clients in the UK, USA, European Union, eastern Europe, Asia and Australia. He is an early adopter and in 2003 started one of the world’s first PR blogs, stuartbruce.biz, which he still publishes today. He is a frequent awards judge and media commentator including Al-Jazeera, France 24 and PRWeek.

Anthony Devenish | Senior Manager PR, Global Brands | adidas

Dr Michelle Gledhill | Senior Lecturer, Programme Leader MSc Creative Advertising Strategy | Manchester Metropolitan University Business School

Dr Michelle Gledhill is a specialist in in advertising, branding and media. Her position as Programme Leader for MSc Creative Advertising Strategy at Manchester Metropolitan University combines her expertise in strategic thinking when working in consultation on live briefs with brands such as Manchester City, the Happy Linen Company and Manchester Gin, with her passion for developing and nurturing student talent in the Manchester and across the UK. Her fascination for branding led her to complete a unique doctoral thesis on how brands are processed whilst playing videogames. She is a highly experienced marketer, Fellow of the Chartered Institute of Marketing (CIM), CIM Senior Examiner and HE Examiner.

Andy Green | Co-Founder | AndyGreenCreativity

Andy wrote the first book on the subject of ‘Creativity in Public Relations’ and continues to be at the forefront of new thinking and doing as a founder supporter of the Dublin Conversations, co-creating bigger thinking for the future of the communications industry. Andy is a working practitioner and academic teaching innovation, communications and public relations. He has written 7 books (translated into 8 languages) on purpose, creativity, social capitals, organisational change. He is co-founder of social enterprise ‘Grow Social Capital’, founder of The Tummler School and co-founder of Unstitution. Believing we can all gain inspiration from the unlikeliest of sources, pre-Covid Andy used to deliver creativity classes on the London Tube. Born and bred in London’s East End, he lives with his Barry-born wife on Barry Island, Andy is a real-life ‘Gavin & Stacey’.

Adam Guerguis | Digital Marketing Manager | Airbnb

Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job was Head of Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, languages, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. Marketing Candidate. In his free time, Adam likes coding and reading about marketing,

Neville Hobson | SOCIAL MEDIA STRATEGIST & COMMUNICATION ADVISER AND MENTOR

For more than 20 years, Neville has been a voice of experience and influence when it comes to speaking about digital communication and technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it means for organisations and individuals. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, and training and mentoring, to create and build foundations for authentic engagement and to expand online reach and influence. He connects this expertise with a career spanning over 10 years in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations. He is an award-winning blogger and pioneering podcaster, co-hosting For Immediate Release: The Hobson & Holtz Report with Shel Holtz since 2005, and The Small Data Forum Podcast with Sam Knowles and Thomas Stoeckle since 2016. You can find Neville on Twitter @jangles and other major social networks.

Rosser Jones | Global PR & Communications Manager | Glovo

Rosser Jones is a public relations expert specialising in the tech sector. He has worked with startups, scaleups and established companies across a variety of industries including AI, Oil & Gas and CX Analytics. As the Global PR manager of Barcelona-based on-demand delivery startup, Glovo, Ross has overseen the company's international communications strategies since joining in 2019. He has led comms on widely-reported global announcements including Glovo reaching 'unicorn' status and setting a 'record-breaking' $530M funding round for a Spanish startup. Ross holds a bachelor's degree in Law and graduated with honours from Cardiff University with a master's degree in International Journalism.

Umar Khan | Senior Digital Strategist, Nakheel | Nakheel Malls

Umar is a passionate digital marketer with over 9 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, Programmatic, Marketing automation, CRO, UX, analytics etc. Umar has worked with top companies in UAE and currently linked with Nakheel as the Senior. Digital Strategist. He also conducts digital marketing corporate workshops & regular classes for well-known educational institutes in Dubai.

Pauliina Lunde | Global PR and Social Media Manager | Sandvik Group

Pauliina has 15 years of experience with Digital Marketing and Communications from three industries: IT and software, consumer products and industry (manufacturing, mining, materials). She has worked on short term sales conversion campaigns to high budget branding campaigns. She is passionate about understanding target audience behavior across different platforms and has worked on digital development for different companies with vastly different needs for sales-marketing or branding. Working with different touch points to mature the target audience, she has worked on strategies that involves Social Media, PR, SEM, programmatic, native and web. She loves to explore new channels and platform to understand a community and she also loves to support and teach different teams within an organization in digital communications and digital options. When she's not exploring nearby destinations or traveling abroad with her family, she spends her time gardening, solving puzzles and playing computer games.

Aoife McIlraith | VP Marketing | Semrush

Aoife McIlraith is VP of Marketing in Semrush’s where is responsible for reaching, converting and retaining new customers online through digital strategies and driving sales for Semrush SEO products. Prior to joining Semrush, Aoife worked in localization for 10 years and has more than 20 years of experience in digital marketing practicing international SEO, content strategies and multilingual digital strategies for global brands. Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine in 2019, holds a post grad in programming and works with Enterprise Ireland as a mentor to early stage tech start ups.

Mazen Mroueh | Head of Global Digital Media and Martech | FrieslandCampina

Mazen is the head of Global Digital Media and Martech, The Netherlands/Signapore. Leading a team working on specialized nutrition products such as baby formula and his responsibilities cover media, technology, CRM, Website/SEO, Digital transformation, and innovation. Mazen oversees media pitches, digital strategies and transformation, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, & Tik-tok Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, Core member in programmatic taskforce at Iab Nederlands, member of the programmatic committee at iab SEA+India/GCC, member of iab GCC, and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 60 full marathons completed and many ultras.

Luis Navarrete Gomez | Head of Global B2B eCommerce Marketing | The Lego Group

Luis is Head of Global B2B eCommerce Marketing at The LEGO Group and leads eCommerce marketing activity globally for the iconic toy company. On these years in the company, Luis has shape the digital shopper experiences in a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 18 years' experience in Digital Marketing with cross-functional expertise in technology and business management and leadership.

Bianca Spada | Global Senior Social Media Manager | Red Bull

Bianca is a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. Bianca has a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Alice Suh | Head of Global PR | Deezer

Purna Virji | Senior Content Marketing Evangelist  | LinkedIn

Purna Virji is a globally recognized content strategist and Senior Content Solutions Consultant at LinkedIn. She has been crowned the Search Personality of the Year by the US Search Awards, was named by Adweek on their Young Influentials List, and was named by PPC Hero as the #1 Most Influential Expert in the world. She is a columnist and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef, and amateur knitter in her spare time.

Pablo Romero Yusta | Senior Manager, PR & Brand Marketing, EMEA | HubSpot

Pablo Romero is an enthusiastic and results-driven PR and brand strategist pro with 10 years of international experience and a passion for technology. Based in Dublin, he has worked with startups, scaleups and established companies across various industries, including CRM, adtech and SaaS. As the Head of PR & Brand at HubSpot, the leading CRM platform, Pablo oversees all EMEA awareness, thought leadership, and reputation efforts. Pablo holds a Masters of International Marketing from Hult International Business School and a certificate in Corporate Communications from Harvard. An award-winning former journalist, Pablo is an insatiable traveller, tennis obsessed and aspiring top chef in his spare time.

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