Please see the following descriptions for more information on each category. For more information on how to enter and entry administration fees, please click here.
Campaign Awards
Judges will be looking for clear and concise entries with details of fees, budget and costs. Judges will reward innovative ideas, creative execution, thorough evaluation and campaigns that deliver exceptional ROI. Please provide evidence of links and coverage secured and demonstrate campaign results.
Global Digital PR Campaign of the Year – Retail
Judges want to see campaigns that really caught retail consumers attention and created increased levels of engagement and ultimately, sales.Global Digital PR Campaign of the Year – eCommerce
Awarded for work created specifically for the eCommerce sector that has successfully increased engagement, brand awareness and turnover.Global Digital PR Campaign of the Year – Entertainment
Judges are looking for campaigns that really ‘took centre stage’ or ‘struck a chord’ and achieved measurable results in the entertainment and music industry.Global Digital PR Campaign of the Year – Travel / Leisure
Competition for travel and leisure in 2021 was tough. Judges want to see innovation and creativity that improved audience engagement and achieved ROI.Global Digital PR Campaign of the Year – Food / Drink
Food and drink suppliers across the world went digital and virtual. Judges are looking for campaigns that drove website traffic and increased revenue.Global Digital PR Campaign of the Year – Public Sector
Awarded for work created for any public sector organisation, service or government body that proved to deliver the right message, at the right time.Global Digital PR Campaign of the Year – Finance
Judges recognise that finance has its own rules and regulations, how did your creativity hurdle limitations to succeed in building reputation.Best Integrated Digital PR Campaign
Consistency across multiple channels is key to success in integrated campaigns in order to convert viewers into customers. Entrants welcomed across multiple industry sectors.Best Use of Content in a Digital PR Campaign
Words, picture, film, music it all combines to create outstanding content. How did this impact on brand awareness and ROI? Open across multiple industry sectors.Global Digital PR Campaign of the Year – Automotive
This category is open to agencies delivering PR campaigns across the automotive industry. Don’t just think ‘cars’… think all things related! From in-car entertainment, to what keeps the automotive industry wheels turning and the tyres themselves!Global Digital PR Campaign of the Year – B2B
Judges are looking for a PR Campaign that successfully engaged target audience and achieved impressive evidence-based results in a B2B environment.Global Digital PR Campaign of the Year – B2C
Judges want to see a B2C campaign that used creativity and innovation, not only to build brand awareness and loyalty but to also drive increased sales.Global Digital PR Campaign of the Year – Fashion / Beauty
Whether working on a launch or with an existing fashion/beauty product or service, your campaign must have had impact that increased engagement and bottom line.Global Digital PR Campaign of the Year – FMCG
Judges are looking for standout PR campaigns across the FMCG industry that have achieved consumer engagement and increased profits. In a fast-paced industry creativity and innovation is essential to succeed.Global Digital PR Campaign of the Year – Technology
Technology is everywhere! Judges are looking for a PR campaign that promotes tech whichever industry it belongs to. Whether it be health, entertainment, retail, social media, app or other.Global Digital PR Evaluation & Analytics Award
Judges are looking for a campaign example which demonstrates exemplar use of evaluation or analytics to deliver exceptional ROI.Global Digital PR Research Award
Judges are looking for a campaign example which demonstrates exemplar use of research to deliver exceptional results and achieve outstanding coverage.Global Digital PR Stunt of the Year
Judges are looking for impactful, innovative stunts that have harnessed digital PR and pushed boundaries to create engagement. Only the out of the ordinary need apply! Open to multiple industry sector stunts!Global Digital PR – Best Use of Creativity
Judges will be looking for creative elements that have made a campaign really catch the eye of its audience. Open to campaigns from across multiple industry sectors.Global Digital PR – Best Use of Facebook
Amongst the friends posts and streams of content how did you get scrollers to stop and engage?Global Digital PR – Best Use of Instagram
When a picture paints a thousand words, how did you capture the attention of your audience and create interest?Global Digital PR – Best Use of TikTok
Known for dance routines and how to tips, what did you do differently to grab the attention in your seconds on screen to a scrolling audience?Global Digital PR – Best Use of Twitter
Limited word counts can be difficult to work with. When every word counts and emojis and gifs speak volumes what did you do to get your audience to click.Global Digital PR – Best Use of YouTube
How did you use YouTube to engage your audience, increase awareness and drive traffic to increase revenue? Open to campaigns across multiple industry sectors.Global Digital PR – Influencer / Celebrity Campaign of the Year
Influencers and celebrities can have a huge impact on brand and sales. Who did you use and what impact have they had on customer engagement and what ROI did you achieve for your client?Most Innovative Digital PR Campaign
Innovation in PR can often short-lived. Outstanding innovation maintained and demonstrated throughout a whole campaign is what judges want to see in this category. Open to campaigns from multiple industry sectors.Global Digital PR Low Budget Campaign of the Year
Not all clients have big budgets! Judges are looking for a stand-out campaign that delivered results within a budget of £15K.Global Digital PR Local Campaign of the Year
Judges are looking for a campaign directed to a localised and specific audience that achieved engagement and exceeded objectives. Open to campaigns from multiple industry sectors.Software Award
Global Digital PR Tool / Software of the Year
Judges want to see a PR Tool or piece of software that has transformed how PR Agencies and In-house Teams work. That could be related to research, evidence, creation of campaign or other.Agency / Team / Individual Awards
Judges are looking to celebrate and reward exceptional digital PR teams around the globe. Please provide details of team structure (and whether that team is part of a wider agency / company), challenges and opportunities faced, client wins or exceptional results, client retention and satisfaction levels, training and well being initiatives, financial results and examples of recent campaigns.
Global Digital PR Rising Star Award
The PR industry is at the cutting edge of engagement. Who amongst your ranks is changing the way you engage with audience? Who is breaking rules and taking creativity and innovation to another level? Nominees must be under the age of 30 on the date of the winner announcement.