seoplus+ and WhistleBlower Security Shortlisted for the Global Digital PR Awards – How We Maximized Time To Create A Successful Campaign


“Your client is adding additional hours to their advanced-link building block.” Hearing an account manager tell the Digital PR team at seoplus+, a full-service digital marketing agency, that our trusted client, WhistleBlower Security Inc, a global provider of ethics reporting services, would be adding additional hours to their link-building block was an exciting feeling.

In the beginning of their campaign, WhistleBlower Security was interested in seoplus+ pursuing organic digital PR efforts to achieve their objectives of generating backlinks, brand awareness, inclusion in industry publications, etc. They initially started with a 5-hour service block per month, and after seeing the potential in their initial results, they have increased their monthly block to 13 hours.

Adding additional hours to a campaign creates new and greater possibilities for strategy, outreach, and generating results. The seoplus+ team was up for the challenge, and with the additional hours, the WhistleBlower Security team has tripled their organic results.

The Initial Campaign – 5 Hours/Month

The initial Digital PR campaign for WhistleBlower Security Inc. started in 2020 when they onboarded for a 5-hour link-building block. This campaign saw good results through the use of the “Help A Reporter” (HARO) system and guest blogs as their main strategies. Even though 5 hours may seem like a long time, in digital marketing, the time goes by quickly, especially when research, outreach, writing, and coordination are all vital but time-consuming components of a campaign. Results for the 5-hour link-building month were consistent, with 1 article being published bimonthly. To ensure that the campaign was strategic within the 5-hour time frame, the PR team used an alternating system in which one month was dedicated to strategy and outreach, and the next month was dedicated to writing and coordinating deliverables.

Current Campaign – 13 Hours/month

The WhistleBlower team saw the benefit of Digital PR as a vital off-page SEO strategy, beneficial for brand visibility, increased organic backlinks, and lead generation. Early in 2022, WhistleBlower Security switched from a 5-hour link-building block to a 13-hour link-building block, which gave the seoplus+ team additional time for strategic planning, keyword targeting, and topic research. The increase in the hourly block has helped generate multiple interests from various high-quality outlets ranging from security, HR, leadership, women in business, and others.

The current campaign generates around 2-3 publications a month, with other ongoing leads and pending publications. Some notable media placements include Talent Culture, HR Daily Advisor, Recruiting Daily, Brilliance Security Magazine, and US Cybersecurity Magazine.

One of the impressive factors of this campaign is that all of these publications are organic, allowing theWhistleBlower team to get high-quality backlinks on target keywords and connect directly with the readers of the outlets without paid efforts.

Why We Entered

The seoplus+ team entered WhistleBlower Security into the Global Digital PR Awards because this campaign has been and is very impressive, and the results speak for themselves. As we saw these results, we realized this was our most successful ongoing digital PR campaign. The success of this campaign is a testament to the fact that when clients invest more time into the campaign, more organic results will come out of it. While paid PR is important, organic campaigns are equally important to showcase the client’s authority and topical interest in the media.

What This Nomination Means to Us

For seoplus+, this nomination means that we are recognized for our world-class digital PR services. In addition, we were able to showcase to our client that adding additional hours will be beneficial in the long run for PR and for Search Engine Optimization (SEO) metrics, which has paid off. 

For WhistleBlower Security, it means they trusted the PR team to generate increased results and that they have a highly recognized campaign, which they can continue to build relationships with relevant industry leaders, and spread their thought leadership to a wider audience.

These nominations for seoplus+ and WhistleBlower Security highlight that collaboration, trust, and transparency among two teams can go a long way in being recognized as leaders in their respective industries.

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About seoplus+

seoplus+ is a full-service digital marketing agency headquartered in Ottawa, Canada. seoplus+ partners with world-class organizations to deliver exceptional marketing campaigns with a full suite of services, including SEO, paid advertising, digital PR, social media, and web design. The dynamic team of in-house experts leverages prestige partnerships, uses state-of-the-art tools & technology, and undertakes proven digital marketing tactics to achieve maximum results. seoplus+ is the proud recipient of the Best SEO agency from the 2021 Canadian Search Awards. They maintain several prestige partnerships, including the Google Premier Partner designation, reserved for the top 4% of Google Partners globally. They are also a Facebook Marketing Partner and are a Shopify Partner. As a result of their continued success, seoplus+ was a finalist for the Google Premier Partner Awards in the category of Growing Business Online, and has been recognized as one of Canada’s Top Digital Agencies (Clutch.co).

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About WhistleBlower Security

WhistleBlower Security Inc. is a global provider of ethics reporting services, including a 24/7/365 Global Ethics Hotline and Case Management platform (IntegrityCounts), to provide organizations with an efficient and trustworthy ethics reporting process. Its product and service offerings help employees, customers, and suppliers feel safe and secure when reporting ethics and compliance-related issues. Based in Vancouver, Canada, WhistleBlower Security offers organizations worldwide with a secure and stable platform to protect their most confidential information. WhistleBlower Security is also a Woman Business Enterprise (WBE Canada certification) and is committed to a diverse workforce. Visit www.whistleblowersecurity.com for more information.

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