5W Digital is thrilled to have made Finalist 2x in the Global Digital PR Awards!


In the Best Use of TikTok category, we submitted on behalf of our campaign for Sparkling Ice.  In early 2020, social media users around the globe turned to TikTok as a means of entertainment due to the outbreak of COVID-19.  Two years later, TikTok is a force to be reckoned with as it is the world’s seventh-most popular social media platform. In fact, 70% of its users spend an hour or more on the app every week.

5W Digital specializes in social media marketing across all platforms, including TikTok. Our team of seasoned social media experts teamed up with Sparkling Ice to increase its presence on TikTok with the goal of growing its community of Gen-Z consumers. 5W Digital developed a strategy that included a higher content cadence, tapping into trends, leveraging Influencers, increasing community management, and applying paid media tactics.

With any social media platform, finding ways to bypass algorithms is a challenge that many creators, agencies, and brands face. After thorough research and testing, our team found that the more videos an account shares on TikTok, the more likely their content would be prioritized and shown to more viewers.

5W Digital, the dedicated digital marketing division of 5W Public Relations, is a full-service digital agency based out of NYC. The agency is known for creative and strategic award-winning services including social media, influencer marketing, paid media, and search engine optimization, encompassing the entire pipeline including content creation, paid support, strategic influencer campaigns, data & analytics, and more. 

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